The Brand
flip*flop
ORIGINAL SINCE 1997
flip*flop was founded in 1997. Since then: Life is better in flip*flops! We bring the typical relaxed flip*flop feeling from the beach to the city, home and spa with our easy-to-wear collection. Me*time, quality*time, holiday feeling, escape from everyday life into the feel-good zone!
flip*flop is just right 24/7 for every occasion: whether red carpet or wedding, beach or city. Design aspirations, fashion expertise and the "easy to match" concept are significant
for the entire product range.
As a trendy and timeless classic, the "flip*flop Original" is the heart of the brand.
It turns "the simplest shoe in the world" into a fashion item and has become a modern classic that has become indispensable. Its pure, minimalist shape and wide range of colors make the original an absolute favorite shoe.
The flip*flop original moves confidently on any stage: in addition to our collections, we are constantly launching exciting cooperations with premium brands such as Porsche, Tamara Comolli and VOGUE.
what makes you an Original?
How do you become an original? What values make originals?
Timelessness, trust, quality, unmistakability, joy...
We are living in a time in which the value of Originals is increasing because they embody reliability and consistency. Values that we need to feel good. We are therefore even more pleased to be surrounded by the wonderfully authentic flip*flop Original every day and to find a new way of staging every season.
An unshakeable style classic of our time that we are very proud of. The flip*flop original has experienced great things in recent years: exciting special editions and collaborations with brands & designers and, last but not least, it was the winner of an independent test for harmful substances.
Quality & sustainability
... are our priority and set us apart from no-name products that barely survive a vacation. All our products are continuously subjected to the strictest quality and pollutant tests in accordance with German standards, and we use 100% vegan materials.
You can read more about our corporate responsibility on the website of our FAMILIENHOLDING BERND HUMMEL.
Enjoy our products and the Original as your 24/7 companion and "lifetime friend"!
Stay Original,
Anne-Katrin Hummel
Managing & Creative Director
a little bit of history
1997 - the flip*flop original is presented and the flip*flop brand is registered in Germany
2001 - the original is available in more than 50 colors and has established itself in the fashion world
2002 - German VOGUE names the flip*flop original a "highlight of the year"
2003 - with the purchase of the flip*flop brand by Bernd D. Hummel, flip*flop GmbH is founded and our product range is expanded
2007 - Anne-Katrin Hummel joins the family business as Creative Director of the flip*flop brand and becomes Managing Director of the company together with her father Bernd Hummel
2008 - her sister Julia Hummel comes on board the family business. We are Family!
2009 - we launch our first collaboration with flip*flop MURKUDIS: the collaboration with fashion designer Kostas Murkudis finally positions flip*flop beyond 'flip flops'